Eve Metheny

Drive strategic direction and execution for all aspects of brand strategy and marketing for Hamra Enterprises. This strategic direction includes six companies with over 7,000 employees in eight states operating 91 Wendy's, 70 Panera Bread bakery-cafes, and 9 Noodles & Company restaurants
Direct and manage the company’s brand by integrating multiple entities to create Hamra master brand story and visual representation in each market
Develop a brand identity and brand growth plan for Hamra Enterprises including a style guide, logos, online and print materials, and an online presence. Create a consistent, dynamic, and professional branding statement, and a global brand guidelines one voice
Created the first website for the enterprise from architecture to content management

Manage marketing budgets for three restaurant concepts generating significant ROAS
Leveraged budget dollars across business units, marketing channels, and vendors to efficiently and effectively grow sales

Created and managed all marketing and enterprise programs to drive business and achieve departmental KPIs.
Grew Boston and Chicago Panera fundraising program net sales by an average of 25% year over year since 2011
Drove loyalty program to over 270K active members in Boston and Chicago markets, ranking highest in the brands on a per-unit basis
Efficiently manage media agencies and buys for all concepts and markets

Led and mentored a team of high performing Marketing Managers in remote locations, supporting over 190 stores in LSM programs, generating year-over-year comp sales
Developed internal automated systems that increase speed, efficiency, and productivity to increase donations, fundraising, and sales-generating programs.
Created a robust set of marketing standards and practices across all brands

Developed and implemented effective public relations strategies, confidently representing the organization to various audiences.
Managed media relations, encouraged meaningful community engagement, and led innovative promotional events.

Led and managed integrated marketing initiatives for all brands, driving impactful content across digital and social media.
Implemented effective optimization strategies that elevated our digital and social media campaigns to new heights.

Collaborate with the Finance Analyst and executed a detailed analysis of each program's KPIs, decisively uncovering key business drivers and identifying significant opportunities for improvement.

Since 2011, I have passionately led an integrated program that has raised over $1 million for Boston Children’s Hospital, helping to support children and families during their most challenging times. Additionally, I have been privileged to help grant 110 wishes for Make-A-Wish of Illinois, raising $1.3 million through the efforts of 50 Panera Bread bakery-cafes. It
The Chris Greicius Societies of Giving recognized Hamra Enterprises for giving between $1 million dollars to Make-A-Wish Illinois

MY ABILITIES

Abilities